Articles by Lucas Deal

Lucas Deal is the editor of Truck Parts & Service and Successful Dealer. He can be reached at lucasdeal@randallreilly.com.

Lucas Deal has posted 1278 Articles for Truck Parts & Service

Built to last: What to do when aftermarket products don’t need to be replaced

  For many years, these advancements have benefited not only end-users, but also the members of the aftermarket supply chain. There are ...

How total cost of ownership can help your sales

Selling a premium life-cycle product also can help distributors pull in customers who are focused on reducing total cost of ...

Lifecycle’s impact on the sales cycle

According to information presented by MacKay & Company at Heavy Duty Aftermarket Dialogue in January, the average life cycle of ...

It’s time to meet the 2015 Distributor of the Year finalists

Truck Parts & Service is pleased to announce Harman Heavy Vehicle Specialists, Blaine Brothers, Sadler Power Train, Jerry and Keith's and Valley Truck Parts have been nominated as finalists for the 2015 Distributor of the Year award. These five finalists were selected due to their nominations from within the trucking industry. This year's ...

Distributor of the Year finalists to be announced Monday

Truck Parts & Service is happy to announce the finalists for our 14th annual Distributor of the Year award will be announced online beginning next Monday, July 27. Each of this year's five finalists will be featured in our daily newsletter next week, and in depth in our magazine ...

STEMCO introduces efficiency test for aerodynamic equipment

STEMCO has developed a new fuel efficiency testing technology for its TrailerTail aerodynamic equipment. The real world DataLogger test provides fleets with an extremely fast, precise and significantly less expensive method of testing the fuel efficiency of TrailerTail technology using a fleet’s own truck, trailer and driver in under ...

Addressing China’s counterfeiting problem

Counterfeiting is illegal in the United States and Canada. It sounds so ridiculous to say that out loud, since it’s the kind of thing everyone knows, but it’s the truth. Both ethically and legally. You can’t take a product or idea that belongs to someone else, copy it and ...

Marketing your business with video

Finding the best online marketing tool for a business today is a challenge. The communication platforms are endless, and with each customer seemingly preferable to a different method, nailing down the best option is a daunting task. The closest choice to a sure thing is video. Buoyed by the ubiquitous monolith ...

Trade secrets: Making trade shows work for you

The trucking industry is awash in trade shows. Nearly every event on the calendar features some level of vendor-to-customer booth interaction. Each meeting has its own speakers and seminar schedules, but when it comes to the show floor, the blueprint is nearly always the same. Big room, lots of suppliers and ...

You can sell savings

Did you know you have products in your showroom or warehouse that can save your customers $9,000 per year? It’s true. According to the results of a recent study by the North American Council for Freight Efficiency (NACFE), fleets that actively spec’d their equipment with fuel efficient products in 2014 ...