Lucas Deal

Lucas Deal is the editor of Truck Parts & Service and Successful Dealer. He can be reached at lucasdeal@randallreilly.com, and is on Twitter @lddeal85.


How You’ll Beat Amazon

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February 20, 2017

Did you pick up the unofficial theme at Heavy Duty Aftermarket Week (HDAW)? Beginning in the lead up to Heavy Duty Aftermarket Dialogue and running through HDAW’s final educational session, it was clear there was a thematic undercurrent during the festivities this year in Las Vegas. Panelists brought it up constantly, suppliers focused on it during the trade show and — at least from the conversations ...

Expanding your customer radius: Methods distributors can use to uncover new sales opportunities

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February 20, 2017

There may be no better method to grow a customer base than through expansion. New markets equal new customers and sales, but they also mean new investments, corporate structures and business planning. That’s not always ...

Selling parts through service

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February 20, 2017

A service department can pump up parts sales as well. Similar to parts purchasing -- most customers don’t rely on a single service provider for their service needs. And while it’s always great to tack service rates onto a part sale, providing service also gives a distributor an extended opportunity to promote its full capabilities. This includes additional maintenance and repair service and the entirety of one’s ...


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