Articles by Lucas Deal

Lucas Deal is the editor of Truck Parts & Service and Successful Dealer. He can be reached at lucasdeal@randallreilly.com.

Lucas Deal has posted 1220 Articles for Truck Parts & Service

Heavy-duty recycling program introduced

There's now another way to go green in the aftermarket today. TerraCycle has introduced its Zero Waste Boxes recycling program to ...

How and why to build a customer loyalty program

The heavy-duty trucking industry prides itself on relationships. Relationships between suppliers and distributors. Between distributors and end users. Between suppliers and OEMs. Even between competing OEMs. It’s an industry where loyalty is earned, valued and appreciated. Now it also can be rewarded. Through the implementation of customer loyalty programs, heavy-duty ...

Email marketing: Don’t fear Spam

Remember when Spam was just a canned meat product? It seems so long ago. Over the past 15 years, spam, or ...

An aftermarket pat on the back

One thing that’s always impressed me about heavy-duty trucking and the aftermarket is its generosity. This is a people business, yes, but I highly doubt every industry that makes that claim can back it up like we can. People in this industry truly enjoy helping others. You see it at ...

Visit with our 2014 DOTY, Six Robblees’

The story of Six Robblees’ begins with three Robblees. The year was 1913. Jim Robblee, a sheet metal worker and the oldest of a dozen children, opens a small business in Tacoma, Wash. with his brothers Bill, a locksmith, and Herb, a bicycle repairman. Herb’s bicycle expertise immediately draws customers, and coupled ...

How do I build a customer loyalty program?

Creating a customer loyalty program requires research, development and, most of all, patience. A loyalty program isn’t built in a day. For an aftermarket business looking to build a loyalty program, Marx says it’s a good idea to first ask for help. Professional consultants can advise on all areas of ...

Why do I want a customer loyalty program?

Customer loyalty programs are great resources because they help tether customers to a business, says Tom Marx, president and CEO at The Marx Group. Good businesses have loyal customers. Loyalty programs reward those customers for their dedication and help motivate sporadic customers into more activity. Marx attributes this customer behavior ...

PSI collaborating with SkyBitz to provide tire pressure data information

SkyBitz and Pressure Systems International (PSI) announced an agreement to provide integrated tire inflation data alongside asset information for managing fleets Sunday at the Technology & Maintenance Council (TMC) Annual Meeting in Nashville. The companies say their agreement will offer vehicle owners a comprehensive breadth of data related to ...

Fleetline debuts new in-store displays

Fleetline has introduced new point of purchase displays for its distributors. The new displays are designed to capture the buyer’s attention and showcase the craftsmanship of Fleetline products. They feature stainless steel and polyethylene quarter fenders, mud flap hanger brackets and a tandem fender sample, the company says. The old ...

GALLERY – Wednesday at TMC

The 2015 Technology & Maintenance Council (TMC) Annual Meeting began winding its way to its conclusion on Wednesday in Nashville. Wednesday was the final day for the exhibit hall, and included several study group sessions and the TMC Industry Awards Luncheon. TMC formally concludes Thursday after two more study ...