Bendix Spicer Foundation Brake introduces online parts guide

News Jason Cannon June 6, 2013

Bendix Spicer Foundation Brake LLC has launched the online Formula Blue Parts Guide to offer quick and simple navigation of its complete catalog.

Housed at www.foundationbrakes.com, the guide provides fleets, distributors, and dealers with easy access to BSFB’s comprehensive Formula Blue line of hydraulic brake parts for light- and medium-duty vehicles in Class 1 to Class 6 applications, the company says.

Bendix Spicer Foundation Brake LLC is a joint venture between Bendix Commercial Vehicle Systems LLC and Dana Commercial Vehicle Products, LLC. The Formula Blue line features a broad range of applications and provides a complete solution for fleet-oriented light- and medium-duty vehicles at an economical price. Products include new and remanufactured brake calipers, premium rotors, and complete lines of pads, shoes, brake hardware, drums, master cylinders, and clutch hydraulics, the company says.

“The online Parts Guide adopts the straightforward way most of our customers already approach parts buying,” says Andy Cifranic, product manager for Formula Blue. “It’s as simple as, ‘Here’s my vehicle, and here’s the type of part I need. Show me the product numbers.’ That’s how our customers search for parts and exactly how we’ve designed this online guide.”

According to BSFB, guide users are presented with an easy-to-use menu requiring just four choices: vehicle year, make, and model, plus the type of product needed. After making their selections from the pull-down options in each category and submitting the request, customers are instantly presented with a list of the Formula Blue parts for their specific application. A “back” button makes it easy to alter the selections, greatly speeding up the process for customers servicing a variety of different vehicles.

The guide includes more than 8,000 parts, covering model years through 2013 for virtually all domestic and import light- and medium-duty vehicles, BSFB says. It eliminates the need for manual part searches through traditional paper catalogs and their supplements, which can run several hundred pages in length.