Bridgestone Commercial Solutions kicks off new Firestone campaign

News Jason Cannon March 25, 2013

Bridgestone Commercial Solutions has launched its new Firestone campaign, “Those With Drive, Drive a Firestone.”

The new campaign coincides with a major launch of new tires featuring technological advancements that specifically address the needs of drivers and small fleet owners who seek fuel savings, long wear, and casing durability, the company says.

For more than 100 years, Firestone and trucking have been united in the business of moving products and services. Bridgestone says “Those With Drive, Drive a Firestone” speaks to the values of small business owners and captures the essence of tires that help move business forward with customer-focused attributes that promote a lower cost per mile.

These include longer-wearing compounds, fuel-saving sidewall designs and fuel efficient tread patterns, the company says.

“Becoming a trusted advisor to and exceeding the needs of small business owners is at the center of our campaign and its featured products,” says Matthew Stevenson, vice president of marketing, Bridgestone Commercial Solutions. “Thanks to customer feedback, our new products specifically cater to the needs of these owners — a lower cost-per-mile through long wear, fuel savings with our Firestone eco-Products, and excellent retreadability, which extends the life of the casing. These new Firestone tires also reflect a marked improvement in our product development cycle, bringing new and exciting products to market faster with a robust focus on innovation.”

The new tires, FS591 steer, FD691 drive, and FT491 all-position radials, meet EPA SmartWay and California Air Resources Board (CARB) requirements for fuel efficiency, the company says. The Firestone FS820, an all-position tire designed for on/off-highway service, features strong traction, long wear life and responsive handling. All four Firestone tires are said to offer excellent retreadability.