The awards were presented for:
- Best Online and Marketing Video
- Best Branded Entertainment Promotional/Branding
- Best Film/Video Direct Marketing
- Best Film/Video Corporate Image
The annual awards honor the achievements of smaller creative shops. They are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising and marketing firms, the company says.
Phillips Industries has built an in-house audio/visual department to strengthen its marketing capabilities. The expanded A/V capabilities are being utilized to produce a library of content ranging from branding spots to training and technical videos that assist Phillips customers in the use of its products.
“Video content is an effective medium to communicate Phillips’ capabilities in addition to telling our story,” says David Diaz, director of marketing. “The Phillips 90th anniversary is an important milestone that reflects our long-term commitment to the industry we serve. Capturing that legacy in videos gave us the opportunity to share some of our history and we’re proud the work has been recognized with the Davey Awards.”
