May 20, 2014
DriveForce is Meritor’s North American sales and service organization. The Meritor DriveForce Tour will include an interactive walk-through product display trailer, the company says, as well as product training, information and presentations for:
“Dealers and their staffs will receive hands-on support from Meritor’s DriveForce product experts during these fun, interactive experiences,” says James Taylor, general manager, DriveForce, for Meritor. “It’s a great way for dealers to promote their locations and invite their customers to attend. They’ll also benefit from customer leads and increased visibility within Meritor’s marketing and social media channels.”
As part of Meritor’s commitment to providing industry-leading training, DriveForce product experts also will offer hands-on training and information at each DriveForce Tour stop for dealers and end-users, the company says.
“Our more than 110 DriveForce sales, service and aftermarket representatives do much more than sell axles and drivelines — they’re committed to the total truck,” Taylor says.