HDA Truck Pride adds Southwest location

News Jason Cannon April 18, 2013

HDA Truck Pride has added Double M Sales, located in Farmington, N.M. to its national network of distributors.

Double M Sales has been a specialist servicing the off-road and industrial equipment in the oil and natural gas markets for more than 32 years. HDA Truck Pride says Double M recently began expanding its reach to service the over-the-road commercial vehicle marketplace, with a full line of tractor and trailer product coverage. Along with their product expansion, Double M also has completed a personnel expansion to support their heavy-duty growth. The lobby space is getting a complete retail marketing makeover as well to support its new focus on commercial vehicles, the company says.

“We continue to grow our footprint and Double M is another positive example of that growth,” says Tina Alread, director of sales and marketing at HDA Truck Pride. “We are particularly enthusiastic about Double M because they embrace all that our vision and strategic plan represents. As a premier, cohesive entity, Double M is implementing our corporate identity initiatives; from HDA Truck Pride exterior signage to daily marketing communications. Their product expansion initiative to enhance the service and value they bring to their customers is exceptional.

“Double M has long established roots in the greater Farmington area and they are using that foundation to build and expand their business. We are very pleased to have Double M Sales on the HDA Truck Pride team.”

Double M Sales’ management team includes Jason Sandel – executive vice president, James Walden – general manager and Kevin Fox – heavy-duty purchasing manager. Double M services the immediate tri-city areas of Farmington, Aztec and Bloomfield, New Mexico as well as servicing an expanded market reach into the Durango and Cortez, Colorado marketplaces.