May 5, 2014
CV Logistics, the distribution facility for HDA Truck Pride members, made its debut in Phoenix last month at the organization’s annual meeting.
According to HDA Truck Pride, CV Logistics is a centralized procurement solution for both members and suppliers. It focuses on product lines to entice demand while fulfilling wants and needs of hundreds of end users.
“Adding new product lines can be a daunting task for distributors; many facets need to be considered. CV Logistics addresses them all from product selection to warehouse space and the largest obstacle, the financial commitment on behalf of our member,” says Jeff Sandt, vice president of product development.
The company says the debut was an overwhelming success.
Says Sandt: “A component of the new product strategy for HDA Truck Pride has been to create an avenue for growth and product expansion for our members. CV Logistics provides a solution for that expansion.”
To kick off the program HDA Truck Pride held a CV Logistics Fair during the meeting, which included product and program presentations, a vendor trade show and a very popular Cash Booth.
“CV Logistics provides an opportunity for our members to diversify and expand their product categories,” says Shawn Shumaker, vice president of program management. “The CV Logistics Fair demonstrated the level of product diversification that our members now have available to them. The products we offer will continue to span a wide variety of categories.
“Members now have a simple, financially risk-free method to easily enter into new product categories, unlike before. Working capital exposure is now minimized while products can be test marketed in our members’ places of business. Waiting for customers to ask for something is old school, displaying new products now differentiates our members going forward.”