Hendrickson announces 2014 campaign

News Truck Parts and Service Staff September 18, 2013

Hendrickson announced this week the theme of it’s 2014 campaign, “Solutions Through Innovation.”

This year marked the 100th year anniversary of Magnus Hendrickson founding the Hendrickson Motor Truck Company in 1913.

“Hendrickson realizes in today’s competitive industry we cannot rest on our past 100 years of success,” says Mark Slingluff, director of marketing and communications at Hendrickson. “We must continue to develop innovative products that provide value to the end user and ensure our future. To that point, we are excited about our 2014 corporate communications campaign titled.”

Slingluff says, in conjunction with the new corporate theme, Hendrickson will implement product messaging and images designed to show the versatility and benefits of Hendrickson’s expansive product portfolio. Additional product messaging include: Making Payload Payoff, Turning Down Time into Drive Time, Turning Complexity into Simplicity and Making Down Time Up Time to name a few.

“Our message to the OEMs, fleets and end users is that Hendrickson understands the heavy-duty trucking industry and the challenges it faces every day,” Slingluff says. “As trucking’s second century begins, Hendrickson is poised to supply Solutions Through Innovation by drawing on our legacy of superior design, quality manufacturing and superb customer service and to deliver lightweight, durable suspension systems and components required to carry freight through commerce centers all over the globe.”