Johnson Truck Bodies announces digital makeover

Industry Briefs Truck Parts and Service Staff June 12, 2014

Johnson Refrigerated Truck Bodies has launched a redesigned website. The new site is streamlined to provide a user-friendly experience and deliver quick, easy access to essential product information, the company says.

In addition to improved functionality, Johnson says the updated aesthetics are now more visually inviting and consistent with the sleek look and feel of its parent company’s website. Critical elements include a locations directory and an expanded image gallery offering enlarged views of key vehicle components. Customers can also easily find more information on innovations exclusive to Johnson Refrigerated Truck Bodies, the company says.

“The two immediate goals of the redesign are to provide consistency and to inform users about the distinct advantages of Johnson Refrigerated Truck Bodies,” says Mayo Rude, vice president of sales and marketing. “Ultimately, the website is an invitation to explore our innovative products and an extension of the unprecedented level of customer support we provide at Johnson.”

From the new homepage, the company says users can easily navigate to aftermarket parts, product manuals, brochures, the latest media information and details on FleetWise, Johnson’s authorized service network. To complete the customer experience, the new site is also mobile friendly and connected to the social media channels Facebook, LinkedIn, Twitter and You Tube. Customers, potential customers and members of the media are invited to follow us.