February 12, 2014
Karmak introduces Lisa McCloud as its director of marketing.
Since joining the Karmak team in May, Lisa has been charged with leading marketing efforts focused on our goal of providing exceptional value and being a useful source of information for our customers, the company says. With the help of Karmak’s team of industry experts, she has been integral in the development of articles, tipsheets, and customer success stories that inform and educate on a wide variety of topics important to the heavy-duty industry, Karmak says.
“For over 30 years, Karmak has been plugging away behind-the-scenes to make our customers more successful. We’ve let our work speak for itself. And, we’ve let our competitors tell our story from their point of view. My job is to make sure that our current and future customers know how Karmak will help them get more done and make more money,” says McCloud.
“We are excited that Lisa has joined the Karmak team. We are reaching out to customers and prospects to tell our story and Lisa’s experience will strengthen our message,” says Bill Healy, Karmak president and CEO.
McCloud brings with her nearly 20 years of marketing experience in a number of roles.