MAHLE Clevite partners with eXperticity

News Truck Parts and Service Staff November 7, 2013

MAHLE Clevite announces a partnership with eXperticity to provide product training for its Victor Reinz gasket product line.

The product training offers counterpersons, salespersons, and other important employees of warehouse distributors and retailers incentives as they complete courses with eXperticity, the company says. Each course developed with eXperticity consists of a video communicating the key features, benefits and selling points of Victor Reinz gaskets. As a user completes a course, they receive points to redeem for a MAHLE Clevite hat, shirt or other wearable item, the company says.

“By partnering with eXperticity, we’ve added a unique component to our customer training program with incentive-based product training,” says Ted Hughes, manager – marketing for MAHLE Clevite. “Given the thousands of SKU’s in our gasket offering, the superior materials, exclusive coverage, along with OE Form, Fit, and Function throughout the gasket line; educating the employees at our distributors will help grow their sales as well as ours. These training courses provide an informative and educational way to help improve the overall sales process.”

MAHLE Clevite offers Victor Reinz gaskets for multiple applications, including heavy-duty.