Minimizer enhances its social media campaign

News Truck Parts and Service Staff March 3, 2014

Minimizer social media campaignMinimizer has launched an enhanced social media campaign to help keep customers up-to-date on the company’s latest news and announcements.

Minimizer says it has historically maintained a strong presence on Facebook, Twitter and YouTube, as well as monthly press releases. The company has now added Google Plus and blogging to its social media arsenal.

“We recognize how critical our online community is to our success,” says Craig Kruckeberg, Minimizer CEO and chief visionary. “Adding Google Plus and content driven weekly blogging will help us attract more traffic to our website and more interaction with our customer and distributor networks.”

Minimizer recently reached the 500 “likes” benchmark on Facebook. The company has also been consistently adding video content to its YouTube channel. Recent video additions include new product launches such as Floor Mats and Tire Mask, a feature on spray suppression, and multi-language installation videos, the company says.

“We have also rearranged our video content to be more user-friendly,” says Kruckeberg. “The user interface is much easier segmented by products, instructional and media categories.”