Minimizer has strong showing at MATS

News Jason Cannon April 17, 2013

Minimizer once again exhibited with a strong presence at the Mid America Trucking Show held in Louisville, Kentucky March 21 – 23.

It was the 42nd Anniversary of the Mid-America Trucking Show, one of the premier gatherings for the heavy duty trucking industry.

For the first time, the show broke the 1000 exhibitor mark and posted record attendance.

“Everyone at the show was very optimistic,” said Steve Hansen, Minimizer National Accounts Manager. “Drivers, fleet owners, dealers, and manufacturers were in attendance and the show was obviously busier then years past.”

Minimizer said its booth was flooded with traffic. The company featured their new 53 foot Innovation & Training Trailer where customers are able to tour the full showcase of Minimizer fenders, brackets, toolboxes, floor mats, LED light packages, slick disks, and mud guards. The Innovation & Training Trailer features the latest innovative products from Minimizer. It’s a complete sales tool that allows dealers and customers access to all of the information and product options available from Minimizer.

“I was really pleased with the results of the show. We had over 200 strong end-user leads that will be provided to our distributors so they can follow-up and earn the sale,” Hansen says.

Minimizer’s intense tradeshow schedule, national advertising campaign, and state-of-the-art website produce significant referrals for the extensive Minimizer distributor network.

“Our distributors are our lifeblood,” said Craig Kruckeberg, Minimizer’s Chief Visionary. “We provide our distributors with a solid channel of leads so they can assist the end-user with purchasing the right product at a competitive price. Often times the end-user purchases other parts from the distributor so it becomes a win-win. And our inventory is stocked nationally on a local level. It’s how we close the loop on our tradeshow success.”

Minimizer has already set its plans to exhibit at next year’s Mid-America Trucking Show March 27-29.