Miss HDAW’14? Check out this rewind from Vegas
If you flew out of Las Vegas and away from Heavy Duty Aftermarket Week (HDAW) without at least one nugget of new knowledge, you spent way too much time on the gaming floor.
Record numbers flooded the showroom and packed educational sessions in and around the Terry Fator Theatre at the Mirage this past week.
If you missed the annual event, you missed a top-notch lineup and invaluable networking opportunity.
Among HDAW’s highlights was a segment from business author Scott McKain, who gave a riveting and thoroughly entertaining account on how to distinguish your business in the marketplace.
The action and education was non-stop for nearly four days, and incase you couldn’t make the trip (or all the sessions) below is a brief rundown of Truck Parts & Service coverage.
Doing your homework on private label brands
Navistar’s Michelle Calbi and VIPAR Heavy Duty President Steve Crowley discussed the benefits and drawbacks private-label brands offer in today’s aftermarket.
When properly researched and engineered, “private-label brands can enhance your product offering in your distribution channel,” says Calbi.
Both presenters note the risks associated with private-label offshore products. Crowley notes low-quality off-shore products and counterfeit products are a “scourge” on the market.