Road Choice Truck Parts adds to network, product offering

News Truck Parts and Service Staff July 7, 2014

Road Choice Truck Parts, a recently launched private label all-makes parts brand, has added five new product categories and expanded its distribution footprint in North America to more than 100 authorized retail locations.

The new products include alternators/starters, brake drums, clutches, windshields and wiper blades. Road Choice already offered an extensive array of high-demand parts, including air conditioning, air springs, air/electrical coils and accessories, brake chambers, exhaust products, lights, shock absorbers and universal joints.

“We are pleased to expand our parts offering for customers seeking high-quality parts at a value price,” says Dan Bambrick, private brand manager for Road Choice. “Adding these new parts to our product lineup also allowed us to add new retailers, who came on line as a result of our additional offerings, enabling customers to have more options for their Road Choice-branded parts. It’s a win-win for our customers.”

Road Choice says its all-makes parts are value-priced to compete with heavy-duty manufacturers’ and warehouse distributors’ private brand parts. Road Choice products are designed to offer owners of out-of-warranty trucks quality and reliability with parts covered under a minimum, one-year warranty.