HDAW

Meritor extending cause marketing campaign with Wyakin Warriors

Meritor announced last Tuesday at Heavy Duty Aftermarket Week (HDAW) 2016 that it has extended its “Shoes for Soldiers” cause marketing for ...

Unplug or else

Information overload is real and it can be detrimental to your business, says an expert on communication. Curt Steinhorst, founder and president of Promentum Group, told ...

Less can mean more on the sales floor

The counter seats, the clutter and the banners have got to go. That was just some of the advice offered by marketing expert Butch Hill this week at Heavy Duty Aftermarket Week (HDAW) 2016 in Las Vegas. Hill, president and owner of HD Group, explained Tuesday that an effective sales floor demands ...

Luntz challenges conventions of communication at HDAW

A frog is perched on the lower jaw of an alligator’s wide open mouth. How does he survive? That was one of several questions pitched by popular pollster Frank Luntz on Tuesday during the keynote address at the opening general session of Heavy Duty Aftermarket Week (HDAW) 2016 in Las ...

Surviving ‘Technological Darwinism’

Darwinism. It’s not just for species, anymore. That was the message conveyed by Scott Klososky during a tech-focused educational session Tuesday at Heavy Duty Aftermarket Week (HDAW) in Las Vegas. “Technological Darwinism is when the pace of technology innovation is faster than the speed people will adopt valuable new tools,” says ...

Inland Truck Parts CEO Scheer named to Heavy Duty Aftermarket Industry Hall of Fame

Inland Truck Parts CEO Dave Scheer was named recipient of the 2016 Heavy Duty Aftermarket Industry Hall of Fame Award at Heavy Duty Aftermarket Week (HDAW) in Las Vegas Tuesday. Scheer started working at Inland Truck Parts in high school, coming in to work in the afternoons and full-time ...

Iasiello named general manager of Power Heavy Duty

At its annual member meeting during Heavy Duty Aftermarket Week (HDAW) 2016, Power Heavy Duty announced the appointment of Mark Iasiello as the organization’s new general manager. During the past four years, Iasiello served as director of business development, national accounts for VIPAR Heavy Duty. In his new role, ...

A blueprint for your next hire?

Employee and technician recruitment remained center stage Monday at Service Opportunities Learning Days (SOLD) 2016 at Heavy Duty Aftermarket Week (HDAW) in Las Vegas. Following Sunday’s incredibly detailed and specific corporate recruiting training class from Bob Greenwood, Monday’s event expanded out to discuss how regional and national efforts will ...

27 companies participating in HDAW’s Merchandising 2.0

More than two dozen companies have committed to participating in the Merchandising 2.0 program at Heavy Duty Aftermarket Week (HDAW) 2016 next week in Las Vegas. Merchandising 2.0 is a valuable opportunity for exhibiting suppliers to demonstrate to attending distributors the best way for their product to be displayed in their ...

Getting primed for HDAW

With most of us less than a week away from departing for Heavy Duty Aftermarket Week (HDAW) 2016, it's time to take a quick look at what's on tap for the aftermarket biggest event this year. Sunday, Jan. 24, 2016 Service Opportunities Learning Days will kick off at 12 p.m. PST ...