Topics Sales & Marketing

Surplus-Solutions.com improves website

Surplus-Solutions.com, an online marketplace for buying and selling surplus parts and labor, has unveiled a new website homepage and search ...

Dorman holding ‘tech of the month’ contest

Dorman Products is currently holding a Service technician and Counterperson of the Month contest on its website. The contest comes just days after Dorman’s announcement that it is holding a technician video training contest where technicians can send the company helpful service videos for prizes and the opportunity to ...

Dieli to present at Heavy Duty Aftermarket Dialogue

The Heavy Duty Manufacturers Association (HDMA) and MacKay & Company have announced the title and description of the presentation to be given by Dr. Bob Dieli of RDLB, Inc. as part of the third-annual Heavy Duty Aftermarket Dialogue (HDAD) conference. Set for Jan. 26, 2015 at The Mirage in ...

Betts Truck Parts & Service completes branding initiative

Betts Truck Parts & Service, one of three divisions of the Betts Company, has announced the completion of a strategic branding initiative that began last year. Betts Company has executed its plan to develop marketing collateral for all divisions tailored to the company's updated brand profile along with the ...

Integrating online sales into your operation

United States retail e-commerce totaled $75 billion in the second quarter of 2014, according to a report released in August by the Census Bureau of the Department of Commerce. Though e-commerce accounted for only 6.4 percent of total retail sales during that period, the Department of Commerce says the e-commerce ...

Diesel Parts of America publishes new website, smartphone apps

Diesel Parts of America (DPA) has launched a new e-commerce site, www.dpausa.com. This site offers over 50,000 items for heavy equipment engine applications for all U.S. and Canadian customers.  DPA is a prime manufacturer and re-manufacturer of diesel fuel injectors and components for heavy equipment engine applications. DPA also offers an ...

Northwood University preparing for Tire Leadership 21 program

Northwood University announces dates for the next Tire Leadership 21 education program have been announced by the school’s Center for Tire & Service Education (CTSE). The next two-week seminars will be held March 22-27 and Sept 13-18, 2015. Participants must attend both sessions. According to Northwood University, Tire Leadership 21 ...

Photos from VIPAR Heavy Duty’s annual meeting

I just returned to the office after two wonderful days on the beach at VIPAR Heavy Duty's annual meeting in Marco Island, Fla. Now celebrating its 25th anniversary, this year's meeting pulled in a record crowd. Filled with educational sessions for stockholders and suppliers, as well as one-on-one meetings, ...

The benefits of big data

Big data could be a big advantage for your business At least that's what Kevin McGirl, co-owner of Sales-i, told attendees during a presentation at the VIPAR Heavy Duty annual meeting Tuesday in Marco Island, Fla. According to McGirl, data collection and analytics is the quickest growing industry in the ...

VIPAR celebrates 25 years of success

The silver anniversary for VIPAR Heavy Duty has been good as gold. Speaking at the opening general session of the group's annual meeting Monday in Marco Island, Fla., VIPAR Heavy Duty President and CEO Steve Crowley says the buying group is on its way to its best year ever. Projections ...