Topics Sales & Marketing

Rudy Guiliani to speak at upcoming VIPAR Heavy Duty conference

Rudy Giuliani, the former mayor of New York City, will serve as the keynote speaker for the VIPAR Heavy Duty ...

Betts HD debuts new marketing tools

BettsHD continues to execute its new branding initiative with the introduction of a new sales brochure and pinpoint marketing cards. The new marketing tools help introduce ...

TP&S seeking updates to yearly Buyers’ Guide

It’s that time of year again. Truck Parts & Service would like to invite all current suppliers with product listings in ...

MAHLE Aftermarket holding tech contest

MAHLE Aftermarket Inc. recently kicked off the fourth annual MAHLE Aftermarket Champion Technician Contest, designed to spotlight talented and forward thinking engine technicians and specialists who demonstrate success and creativity as it relates to advancing the field of engine development. Entrants must answer a series of five questions, ...

New website from Optronics

Optronics International announces its newly revamped website is now live and more functional than ever. Optronics says the site includes database-driven content that is updated on a real-time basis, meaning that users get the most accurate information available. “Our goal was to enhance the user experience with timely, comprehensive product ...

Midwest Wheel honors top salesperson

Midwest Wheel Companies announces Jose Gutierrez from Veyance Technologies has won the company’s 21st annual Don Shoemaker/Scott Wilson Sales Professional of the Year Award. The award was presented to Gutierrez by John Minor, executive vice president and chief operating officer of Midwest Wheel Companies during a ceremony at the ...

That’s a wrap: Day 2 at CVSN

Tuesday was another busy day in Nashville at the Commercial Vehicle Solutions Network (CVSN) Aftermarket Distribution Summit continued at the Gaylord Opryland Hotel. The day featured six supplier meetings, two educational seminars, a series of CVSN board meetings and an exciting evening featuring magician and comedian Harry Maurer. Below are ...

Brand building in the 21st century

How do your customers view your business? Do they think what you want them to think? If they don’t, there could be disconnect in your branding strategy. Speaking Tuesday at the Commercial Vehicle Solutions Network (CVSN) Aftermarket Distribution Summit, Ira Blumenthal, president of Co-Opportunities, Inc., says branding has become one ...

Managing a multi-generational workforce

Owning and operating a business today requires managing a wide selection of personalities. And while some personality traits are incredibly unique, other traits — specifically generational traits — are commonly shared. Today’s workforce in particular includes four distinct generations, and each views their work and their career differently, says ...

A guide for implementing CRM

Customer relationship management software, also known as CRM, is rapidly gaining popularity in warehouse distribution today. But before adding CRM tools into your business, Mark Dancer, vice president of Global Channel Management at Henkel Corporation, says you first have to identify the steps necessary to make it successful. CRM software ...