Topics Sales & Marketing

Navistar launches new website to support Fleetrite parts

Navistar has launched Fleetrite.com, a new website for the Fleetrite brand, Navistar’s line of all-makes truck and bus parts. Through Fleetrite.com, truck and bus fleets and owner-operators are able to search thousands of parts for all truck and bus manufacturers, and find detailed information on the company’s full line of ...

Haldex relocates Arkansas friction facility

Haldex announces the relocation of its Little Rock, Ark. friction center. According to Haldex, the new facility has state-of-the-art equipment and ...

HDA Truck Pride exhibiting at The Work Truck Show

HDA Truck Pride is holding a drawing at its booth (408) at this week’s Work Truck Show. Scheduled for March 4-6, 2015 in Indianapolis, the Work Truck Show is North America’s largest work truck event, focusing on fleets with vocational or specialized equipment. Fleets that participate in this event have ...

How and why to build a customer loyalty program

The heavy-duty trucking industry prides itself on relationships. Relationships between suppliers and distributors. Between distributors and end users. Between suppliers and OEMs. Even between competing OEMs. It’s an industry where loyalty is earned, valued and appreciated. Now it also can be rewarded. Through the implementation of customer loyalty programs, heavy-duty ...

MERA notes progress with remanufacturing bill

The Motor & Equipment Remanufacturers Association (MERA) has voiced its support of new remanufacturing legislation introduced in the U.S. Senate. Introduced on Feb. 25 by Senators Gary Peters (D-MI) and James Lankford (R-OK), the Federal Vehicle Repair Cost Savings Act (S. 565) encourages the federal government to use remanufactured parts ...

Phillips releases newest Qwik Tech Tips

Phillips Industries has released its newest edition of Qwik Tech Tips. This month’s issue offers advice on emergency repairs to damaged air coil fittings. “In an emergency situation, when damage occurs to the brass fitting, or lead in close proximity to the fitting, it is possible to temporarily repair the ...

Bendix building a new headquarters

Bendix Commercial Vehicle Systems LLC will construct a new headquarters in Northeast Ohio, expected to be within a 20-mile radius of its current Elyria location. Bendix says the date for groundbreaking for the new headquarters has not yet been finalized and is contingent on final approvals from state and ...

Email marketing: Don’t fear Spam

Remember when Spam was just a canned meat product? It seems so long ago. Over the past 15 years, spam, or spamming, has entered everyone’s vocabulary as a way to describe unsolicited and unwanted online messages. Most commonly used when discussing email, spam messages are the messages consumers don’t ...

Bremskerl expanding to new location

Bremskerl announces it will move to a larger 50,000 sq. ft. facility in Bartlett, Ill. on March 1, 2015, to meet continued demand for their RoHS and REACH compliant friction materials. “The new facility provides approximately 40,000 square feet of additional space that will allow us to expand our ...

Fleetline debuts new in-store displays

Fleetline has introduced new point of purchase displays for its distributors. The new displays are designed to capture the buyer’s attention and showcase the craftsmanship of Fleetline products. They feature stainless steel and polyethylene quarter fenders, mud flap hanger brackets and a tandem fender sample, the company says. The old ...