Topics Sales & Marketing

Time to register for HDAW, related events

It might not seem like it, but the opening general session of Heavy Duty Aftermarket Week 2015 is only three ...

TMD announces dates for upcoming training classes

After great success this year, TMD Friction has announced its brake training class dates for 2015, and says spots are still available for its final 2014 class.  TMD says the one-day courses, held at the company's Michigan headquarters, are designed to provide customers extensive knowledge on friction material, linings ...

Bendix showcases production investment in remanufacturing

Bendix has jumped on the green wave. Earlier this year the company invested more than $3.2 million into its remanufacturing operations in Huntington, Ind., and as the calendar year comes to a close, the investment is already paying off. Bendix says it is well on its way to setting corporate ...

Rudy Guiliani to speak at upcoming VIPAR Heavy Duty conference

Rudy Giuliani, the former mayor of New York City, will serve as the keynote speaker for the VIPAR Heavy Duty Annual Business Conference, scheduled for Oct. 19-24, 2014 at the Marco Island Marriott in Marco Island, Fla. Giuliani’s presentation will address “Principled Leadership.” In addition, he will touch upon ...

Betts HD debuts new marketing tools

BettsHD continues to execute its new branding initiative with the introduction of a new sales brochure and pinpoint marketing cards. The new marketing tools help introduce customers to the BettsHD product line of spray suppression products, the company says, which include quarter fenders, poly and metal fenders, mud flap ...

MAHLE Aftermarket holding tech contest

MAHLE Aftermarket Inc. recently kicked off the fourth annual MAHLE Aftermarket Champion Technician Contest, designed to spotlight talented and forward thinking engine technicians and specialists who demonstrate success and creativity as it relates to advancing the field of engine development. Entrants must answer a series of five questions, ...

New website from Optronics

Optronics International announces its newly revamped website is now live and more functional than ever. Optronics says the site includes database-driven content that is updated on a real-time basis, meaning that users get the most accurate information available. “Our goal was to enhance the user experience with timely, comprehensive product ...

Midwest Wheel honors top salesperson

Midwest Wheel Companies announces Jose Gutierrez from Veyance Technologies has won the company’s 21st annual Don Shoemaker/Scott Wilson Sales Professional of the Year Award. The award was presented to Gutierrez by John Minor, executive vice president and chief operating officer of Midwest Wheel Companies during a ceremony at the ...

That’s a wrap: Day 2 at CVSN

Tuesday was another busy day in Nashville at the Commercial Vehicle Solutions Network (CVSN) Aftermarket Distribution Summit continued at the Gaylord Opryland Hotel. The day featured six supplier meetings, two educational seminars, a series of CVSN board meetings and an exciting evening featuring magician and comedian Harry Maurer. Below are ...

Brand building in the 21st century

How do your customers view your business? Do they think what you want them to think? If they don’t, there could be disconnect in your branding strategy. Speaking Tuesday at the Commercial Vehicle Solutions Network (CVSN) Aftermarket Distribution Summit, Ira Blumenthal, president of Co-Opportunities, Inc., says branding has become one ...