Topics Sales & Marketing

Link adds customer service chat feature to website

Link Manufacturing, Ltd., has introduced ChatLink, a new chat feature to its website. The new offering allows visitors to the Link Manufacturing website to get immediate answers to any product question. By using a simple familiar interface, Link says customers will now have greater flexibility in their communication choices. Additionally, the ...

Minimizer anniversary celebration concluding at MATS

Minimizer will award two customers $15,000 at the Mid-America Trucking Show later this month as the conclusion of its 30th anniversary celebration that began last year. The company announced at the Great American Trucking Show last August that it would award two large gifts to its customers for their ...

GenNext holding sales leadership webinar on Wednesday

GenNext will hold its first quarterly educational webinar this week. The webinar is titled "Strengthening Your GenNext Leadership Skills - Are ...

Imperial Supplies updates phone app

Imperial Supplies has made ordering its products even easier with a new in-app barcode scanner. The scanner update allows users to scan Imperial barcodes in areas with low light, glare or with a low resolution camera and immediately be directed to the product for ordering from the company’s catalog. Imperial ...

Axalta debuts new Commercial Business Council

Axalta Coating Systems held its first quarterly Commercial Business Council meeting for new members last week in Fort Wayne, Ind. The Commercial Business Council, initially established in 2009 with a group of 10 Axalta commercial fleet customers from across the U.S., brings together specialists in heavy-duty truck, RV, bus ...

Latimer returns to U.S. Lube

Dave Latimer is coming home. D&M Global Marketing announces U.S. Lube’s founder and former leader is returning to the company as its president and CEO. Latimer founded U.S. Lube using knowledge he acquired during his 25-plus year career in the trucking industry. He previously led the development and operations of ...

Navistar launches new website to support Fleetrite parts

Navistar has launched Fleetrite.com, a new website for the Fleetrite brand, Navistar’s line of all-makes truck and bus parts. Through Fleetrite.com, truck and bus fleets and owner-operators are able to search thousands of parts for all truck and bus manufacturers, and find detailed information on the company’s full line of ...

Haldex relocates Arkansas friction facility

Haldex announces the relocation of its Little Rock, Ark. friction center. According to Haldex, the new facility has state-of-the-art equipment and an improved layout to optimize process flow. At 49,000 sq. ft., the facility now has the capacity to produce 9,000 relined shoes per day. The facility also features an ...

HDA Truck Pride exhibiting at The Work Truck Show

HDA Truck Pride is holding a drawing at its booth (408) at this week’s Work Truck Show. Scheduled for March 4-6, 2015 in Indianapolis, the Work Truck Show is North America’s largest work truck event, focusing on fleets with vocational or specialized equipment. Fleets that participate in this event have ...

How and why to build a customer loyalty program

The heavy-duty trucking industry prides itself on relationships. Relationships between suppliers and distributors. Between distributors and end users. Between suppliers and OEMs. Even between competing OEMs. It’s an industry where loyalty is earned, valued and appreciated. Now it also can be rewarded. Through the implementation of customer loyalty programs, heavy-duty ...

An unlikely ally

Lucas Deal