Topics Sales & Marketing

Truck Trailer & Equipment opens new location in Baton Rouge

Truck Trailer & Equipment has opened a new location in Baton Rouge, La. The new location gives the company five locations across Tennessee, Louisiana and Mississippi. Truck Trailer & Equipment has been servicing the commercial vehicle marketplace across the state of Mississippi since 1967. The greater Baton Rouge market ...

Phoenix USA celebrating 30 years

Phoenix USA is celebrating 30 years in business in 2015. Thirty years ago, Phoenix USA’s founder, Jim Wright, established the company after a fire closed a ...

Cummins preparing for nationwide tour

Cue the music; Cummins is “heading out on the highway.” The company announced Wednesday at the Mid-America Trucking Show in Louisville ...

Bridgestone recommits to Dayton Truck Tires

After falling dormant for the past several years, Bridgestone is breathing new life into its Dayton Truck Tire brand. In January, Bridgestone committed to resurrecting the brand but rather than trying to compete Bridgestone, the company’s OE line or Firestone, the company’s retail brand, Dayton was slated to take ...

Fontaine Modification achieves NTEA MVP status

Fontaine Modification has earned Member Verification Program (MVP) status from NTEA – The Association for the Work Truck Industry. The NTEA MVP program recognizes North American truck distributors, manufacturers and upfitters that have distinguished business practices, quality employee education and training programs and effective safety and regulatory compliance programs, ...

Eaton enhancers Roadranger network, debuts new transmission lubricant

Eaton has added a series of enhancements to the company’s Roadranger service network to better meet the needs of North American heavy-duty trucking customers. The company says these include: Upgrading the features in the company’s popular ServiceRanger 4 online diagnostics and service software. Extending the availability of the Roadranger Call Center ...

“Leading the Change” named theme for HDA Truck Pride meeting

HDA Truck Pride announces the theme for its upcoming annual meeting is “Leading the Change.” Now in its fifth year as a sales and marketing organization, HDA Truck Pride continues to set records through synergy, enhancement of their members’ operational efficiencies and sales opportunities. Cognizant of industry changes, HDA ...

Listening to the voice of the customer

There are few gifts in business more valuable than customer feedback. The insight into a customer’s mind is invaluable; and because feedback is most common when something goes wrong, it is nearly always focused on an area that needs improvement. Customer feedback not only showcases a company’s faults, it also ...

Axalta gearing up for Mid-America Trucking Show

Axalta Coating Systems will host a live digital color demonstration at its booth at this week’s Mid-America Trucking Show in Louisville. Axalta says it will introduce its new cutting edge effect tint line formulated to produce trendsetting colors for Imron Elite premium quality coatings at its booth (16276) in the ...

Bergstrom sponsoring Northwood University student at MATS

Bergstrom Inc. is sponsoring one of four Northwood University students to attend the Mid-America Trucking Show this week in Louisville. The Heavy Duty Manufacturers Association (HDMA) spearheaded this student involvement program. Northwood University students submitted an application, and the top four students were selected to attend the show. Bergstrom’s sponsored ...

Semper Fi, Jack

Bill Wade