Topics Sales & Marketing

Medium-duty market opportunities abound

If you haven’t been keeping up with the news in our Successful Dealer publication, the medium-duty market is thriving. Timken announced in late January it was expanded its product portfolio to serve a burgeoning medium-duty marketplace, and new truck orders in January followed a trend that started late last ...

DoubleCoin to exhibit at TMC, MATS

DoubleCoin will be showcasing a full line of truck tires at the upcoming Technology & Maintenance Council (TMC) meeting in Nashville and Mid-American Trucking Show (MATS) in Louisville. The company says it will promote its full line, including its OptiGreen Series fuel efficient tires. Double Coin will be at booth #401 at TMC (March 10-13) and ...

Minimizer enhances its social media campaign

Minimizer has launched an enhanced social media campaign to help keep customers up-to-date on the company’s latest news and announcements. Minimizer ...

MERA holding CEO council webinar

The Motor & Equipment Remanufacturers Association (MERA) welcomes remanufacturer and supplier member leaders to participate in a webinar and planning call for its new CEO Council. Set for 2 p.m. EDT on March 19, MERA says the call will highlight the goals of the CEO Council. MERA says the ...

Prestone to showcase products at TMC

Prestone Products Corporation announces it will be highlighting its new Prestone Command products at the upcoming Technology & Maintenance Council (TMC) 2014 annual meeting from March 10-13, 2014 at the Music City Center in Nashville. Prestone will be located at Booth 512 during the event’s expo. “The annual TMC ...

Meritor recognizes college research program

Meritor, Inc. has recognized the work of student teams from Central Michigan University (CMU) during the fall 2013 semester. Meritor leaders worked closely with 16 student teams from two senior-level marketing and logistics classes to analyze freight costs. Each team submitted reports to Meritor and Zac Williams, CMU ...

Misken joins HDA Truck Pride

HDA Truck Pride has appointed John Misken to its sales and marketing team. Misken will serve as business development manager for the Western Region, reporting to Tina Alread. The business development team is a key component to the growth of the HDA Truck Pride organization, the company says. It ...

Oliver Rubber adds distributor in South Carolina

Oliver Rubber announces the addition of Tire Town in Myrtle Beach, S.C., as its newest point of distribution. This new retread facility will increase Oliver Rubber’s capacity to service the South Carolina market with the brand’s high-quality retreading and related services, the company says. The Oliver North America network ...

Dana’s Goldston elected HDMA forum chair

Dana Holding Corporation announces Robert Goldston, senior manager of business development for specialty markets for Dana Commercial Vehicle Driveline Technologies, has been elected to chair the Heavy Duty Marketing and Sales Forum for the Heavy Duty Manufacturers Association (HDMA) in 2014. Composed of sales and marketing executives from member ...

CVSN to hold aftermarket training seminar series

The Commercial Vehicle Solutions Network (CVSN) announces it will host it first Training for Success and Growth seminars in April. The first installment will be held April 4-6, 2014 at the Sheraton Hotel North at the Bush Intercontinental Airport in Houston. The seminars are available to both CVSN members and ...