Topics Sales & Marketing

Axalta gearing up for Mid-America Trucking Show

Axalta Coating Systems will host a live digital color demonstration at its booth at this week’s Mid-America Trucking Show in Louisville. Axalta says it will introduce its new cutting edge effect tint line formulated to produce trendsetting colors for Imron Elite premium quality coatings at its booth (16276) in the ...

Bergstrom sponsoring Northwood University student at MATS

Bergstrom Inc. is sponsoring one of four Northwood University students to attend the Mid-America Trucking Show this week in Louisville. The Heavy Duty Manufacturers Association (HDMA) spearheaded this student involvement program. Northwood University students submitted an application, and the top four students were selected to attend the show. Bergstrom’s sponsored ...

Road Choice Truck Parts improves, relaunches website

Road Choice Truck Parts has re-launched its website, beefing up its content, improving search functionality and a simplifying parts look-up process. The website ...

Registration open for CVSN’s May training courses

The Commercial Vehicle Solutions Network (CVSN) says seats are still available for its upcoming “Training for Success and Growth” seminar, to be held May 1-3, 2015, at the Westin Dallas-Fort Worth Airport. Among the speakers on tap for the upcoming event are Dr. Al Bates, Anna Liotta and Ron ...

Yokohama to participate in multi-channel marketing campaign

Expanding on an initial partnership announced in late 2014, Yokohama Tire Corporation (YTC) has inked a three-year multichannel partnership with KaBOOM! to include cause marketing campaigns, playground builds and annual title sponsorships. KaBOOM! is the national non-profit organization dedicated to ensuring all children get the balanced and active play ...

Building a customer survey

While most customer feedback originates organically through daily business operations, there are ways for businesses to actively solicit customer comments and opinions. The most common of these is the customer survey. Typically produced as a way to measure a business’s performance against itself or its peers, surveys also can provide ...

CVSN expands agenda for Aftermarket Distribution Summit

The Commercial Vehicle Solutions Network continues to add activities to the schedule for its 10th annual Aftermarket Distribution Summit, which will be held Sept. 12-16, 2015, in Newport, R.I. This year’s event theme is “Navigating Smoothly in a Sea of Uncertainty,” and will include a keynote address by “Mr. America’s ...

New generation of aftermarket pros complete Leadership 2.0

Leadership 2.0, the University of the Aftermarket’s light vehicle Leadership Development Program, concluded at Northwood University Florida on Friday, March 13, 2015, with a graduation ceremony for its 36 participants. The program’s second session began the previous Sunday with an opening presentation from former BWP President Neil Stockel. Northwood University ...

Betts Company partners with Listen360 to enhance customer service

Betts Company has partnered with Listen360 to gain keen insight to customer perspective and opportunities to improve its service excellence. Betts Company says Listen360 is a powerful customer listening solution that enables organizations to engage customers, analyze feedback in real time, and transform customers into brand advocates via social ...

HDMA adds seven new members

The Heavy Duty Manufacturers Association (HDMA) has added seven members in 2015: Thermal Dynamic International, SWS Warning Systems, Inc., IMI Precision Engineering, NGK Spark Plugs, Inc., Raybestos Powertrain, LLC, Bee Line Company and Parker Hannifin Automation Group. HDMA says its continued growth is driven by industry recognition of the ...