Topics Sales & Marketing

Fontaine Modification achieves NTEA MVP status

Fontaine Modification has earned Member Verification Program (MVP) status from NTEA – The Association for the Work Truck Industry. The NTEA ...

Eaton enhancers Roadranger network, debuts new transmission lubricant

Eaton has added a series of enhancements to the company’s Roadranger service network to better meet the needs of North ...

“Leading the Change” named theme for HDA Truck Pride meeting

HDA Truck Pride announces the theme for its upcoming annual meeting is “Leading the Change.” Now in its fifth year as a sales and marketing organization, HDA Truck Pride continues to set records through synergy, enhancement of their members’ operational efficiencies and sales opportunities. Cognizant of industry changes, HDA ...

Listening to the voice of the customer

There are few gifts in business more valuable than customer feedback. The insight into a customer’s mind is invaluable; and because feedback is most common when something goes wrong, it is nearly always focused on an area that needs improvement. Customer feedback not only showcases a company’s faults, it also ...

Axalta gearing up for Mid-America Trucking Show

Axalta Coating Systems will host a live digital color demonstration at its booth at this week’s Mid-America Trucking Show in Louisville. Axalta says it will introduce its new cutting edge effect tint line formulated to produce trendsetting colors for Imron Elite premium quality coatings at its booth (16276) in the ...

Bergstrom sponsoring Northwood University student at MATS

Bergstrom Inc. is sponsoring one of four Northwood University students to attend the Mid-America Trucking Show this week in Louisville. The Heavy Duty Manufacturers Association (HDMA) spearheaded this student involvement program. Northwood University students submitted an application, and the top four students were selected to attend the show. Bergstrom’s sponsored ...

Road Choice Truck Parts improves, relaunches website

Road Choice Truck Parts has re-launched its website, beefing up its content, improving search functionality and a simplifying parts look-up process. The website also was developed to feature a responsive design, adapting its display for optimal viewing on any size or resolution screen, the company says. “When we launched the Road Choice ...

Registration open for CVSN’s May training courses

The Commercial Vehicle Solutions Network (CVSN) says seats are still available for its upcoming “Training for Success and Growth” seminar, to be held May 1-3, 2015, at the Westin Dallas-Fort Worth Airport. Among the speakers on tap for the upcoming event are Dr. Al Bates, Anna Liotta and Ron ...

Yokohama to participate in multi-channel marketing campaign

Expanding on an initial partnership announced in late 2014, Yokohama Tire Corporation (YTC) has inked a three-year multichannel partnership with KaBOOM! to include cause marketing campaigns, playground builds and annual title sponsorships. KaBOOM! is the national non-profit organization dedicated to ensuring all children get the balanced and active play ...

Building a customer survey

While most customer feedback originates organically through daily business operations, there are ways for businesses to actively solicit customer comments and opinions. The most common of these is the customer survey. Typically produced as a way to measure a business’s performance against itself or its peers, surveys also can provide ...

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