Topics Sales & Marketing

Alcoa Wheels rolls out photo sharing campaign

Alcoa Wheels Tuesday rolled out its first social media photo sharing campaign and contest. Alcoa Wheels encourages social media followers and contestants to follow the company on Twitter and now on Instagram; snap eligible photos of their trucks fitted with Alcoa Wheels in interesting environments, on the road or with their owner; and ...

Limited space remaining for upcoming MERA event

Motor & Equipment Remanufacturers Association (MERA) announces limited space is available for its upcoming Reman Technology Forum in Detroit next week. The event is scheduled for next Thursday, July 31, 2014 at the COBO Center in Detroit before the NACE|CARS 2014 event. MERA says key discussion topics include: Core Recovery, Disassembly ...

Truck Trailer & Equipment expands to Memphis

Truck Trailer & Equipment has entered the Memphis marketplace with the acquisition of former Pinnacle Truck & Trailer in West Memphis. Truck Trailer & Equipment recently changed management to the Hollingsworth Group, and it’s that change that spurred the company’s new growth plan. David Hollingsworth is the company’s new ...

CMA participating in tire exhibition

CMA (China Manufacturers Alliance, LLC) announces it will be a sponsor and exhibit at the 2014 International Tire Exhibition & Conference (ITEC), taking place Aug. 20-22 in Orlando. CMA says it will showcase multiple products affiliated with their company including: Double Coin, Warrior and Dynatrail. ITEC will also be the ...

Donaldson creates fuel informational website

Donaldson Company introduces www.mycleandiesel.com, an online resource that answers questions about diesel fuel challenges faced by owners of modern engines. Donaldson says diesel engines can be heavily damaged by anything other than the cleanest diesel fuel, and its new site sets out to answer the questions: what is “clean” ...

Dana’s Wolma named to Reman judging panel

Doug Wolma, winner of the ReMaTec News Remanufacturer of the Year award in 2012, will join the panel of judges for the Remanufacturer of the Year Award 2014. According to ReMaTec News, this brings the jury to four leading industry experts and adds a U.S. dimension to the award, ...

TBEI promotes corporate controller

Truck Bodies and Equipment International, Inc., (TBEI) recently announced the promotion of Kari Carrouth to the newly created position of corporate controller for TBEI and its family of brands. "We are excited to expand Kari’s role within TBEI,” says Bob Fines, TBEI president and CEO. “Kari has shown over ...

Marx to speak at University of the Aftermarket event

Tom Marx, CEO of Marx Group Advisors will share his expertise on mergers and acquisitions (M&A) as a featured presenter at the upcoming 2014 University of the Aftermarket Heavy Duty Leadership program. Marx will explore the topic “Surviving and Thriving During a Merger, Acquisition, Divestiture or Other Change in Ownership” ...

Data driven: Making sense of customer data in the aftermarket

Today’s world is filled with data. Every result is tracked; every purchase is recorded. The trucking industry is filled with data, too. But with so much information flying around, it can be tough to make sense of it all. So tough that until very recently, the aftermarket avoided most of ...

Road Choice Truck Parts adds to network, product offering

Road Choice Truck Parts, a recently launched private label all-makes parts brand, has added five new product categories and expanded its distribution footprint in North America to more than 100 authorized retail locations. The new products include alternators/starters, brake drums, clutches, windshields and wiper blades. Road Choice already offered ...