Wade urges distributors expand service offerings
For brick-and-mortar distributors to remain prosperous and competitive against this burgeoning marketplace, Bill Wade says distributors must turn their attention to service.
Kicking off the second-annual Service Learning and Opportunities Day (SOLD) Monday at Heavy Duty Aftermarket Week in Las Vegas, Wade was adamant that distributors can and must turn their attention to their service strategies.
“Service is our best part,” says Wade. “Any area of your business can and should be service oriented.”
And service isn’t limited to parts installation and repair. On the contrary, Wade says. Service refers to all of things you can do to make your customers’ days easier.
“Service is what you make of it,” he says. Distributors willing to research their market and customer base will find there are opportunities to expand, Wade says.
He notes specialization is a great opportunity. A distributor with a strong background in hydraulics and hydraulic service, for example, should be proactive at looking at surrounding industrial businesses that require hydraulic components.
“Who is using equipment you can service?” Wade says. “You have to take advantage of that.”