Webasto partners with country singer for promotion

Industry Briefs Truck Parts and Service Staff August 29, 2014

webastoWebasto Thermo & Comfort North America plans to show truck drivers and owner-operators an exciting time at NASCAR events with new partner Chelsea Bain.

Bain is set to performing live on the Webasto stage at four upcoming NASCAR events as part of the 2014 Webasto Concert Series.

The events are scheduled to be during the following 2014 NASCAR races: Oral-B USA 500 on Aug. 29-31, OSRAM Sylvania 300 on Sept. 19-21, Bank of America 500 on Oct. 9-11 and AAA Texas 500 on Oct. 31-Nov. 2.

Webasto also announces it is continuing the Webasto Race to Win contest from earlier this year. Fifteen winners have been selected during the contest thus far, and each winner has received two tickets to a select NASCAR race and Chelsea Bain performance during the 2014 Webasto Concert Series.

Related

Bergstrom To Offer Webasto Climate Control System

Bergstrom Inc. and Webasto Product North America have announced the Webasto Air Top 2000 ST is now available with Bergstrom’s battery-powered NITE no-idle systems. The ...

Additionally, a signed Taylor guitar will be the prize to one lucky Webasto fan as part of the Chelsea Bain Guitar Giveaway by Webasto. Fans can enter the giveaway at any of the concerts or online via the Webasto Heating & Cooling Facebook page

The country singer also spent a day at the Webasto North American headquarters in Fenton, Mich., doing a photoshoot to promote the Webasto heating product line that will be featured in upcoming industry publications, the company says.

“It was such a great experience to get to come to Michigan, meet the people that build their products, and see what a great company Webasto is,” Bain says.