Michelin North America announced Wednesday it has made application and billing enhancements to its popular Michelin Advantage tire management program, introduced in 2007 to help support the needs of owner-operators and fleets.
Michelin says its Advantage program provides competitive, consistent nationwide pricing on new Michelin heavy-truck dual and X One tires for fleets operating under 100 power units; as well as for fleets using bus and RV tires; car and light-truck tires; earthmover, construction, and Tweel tires; Michelin Retread Technologies retreads; Michelin services; and BFGoodrich heavy- and light-truck tires at home and on the road.
The new enhancements include a simplified application process — available in the U.S. and Canada — that can be accessed by desktop computer or mobile device and offers same-day use-of-program benefits. The billing process also has been improved, the company says, allowing dealers to take control of the process, including registering the credit card for the fleet. The online application as well is now available for Canada customers in English or French.
“We listened to our dealer network and fleet participants to improve the program with the goal to be more user-friendly for our 20,000 participants,” says Coy Jones, senior operational marketing manager, B2B – Regional and Small Fleet, Michelin North America. “This improves the purchasing process, and new members do not have to wait to purchase tires. This enhancement continues Michelin’s customer-centric journey.”
Michelin says Advantage members receive unique access to the Michelin Commercial Service Network, with knowledgeable Tire Industry Association-trained technicians able to take care of service needs at any of more than 5,000 authorized truck dealer locations. Consistent service is provided with professional equipment and management, all adhering to rigorous certification and audit standards.
Program members also have access to Michelin ONCall 2.0 Emergency Road Service, with no dispatch fee. This service is available round-the-clock by calling 1-800-TIRE-911. The Michelin Event Viewer provides online updates regarding ERS service action status, the company says.
Michelin Advantage program members also have access to the member website and its online business tools, which help improve business performance. Michelin says members can manage accounts online, register and update credit card(s) on file, check pricing, view invoices or purchase history. Access to the dedicated Michelin Advantage member customer service team is available on business days to answer questions about the program, including pricing, orders, billing, invoicing or purchase history.
Finally, Michelin says program purchases can be made day of sign-up with any Visa, MasterCard or American Express credit or debit card. The program website also gives members access to other resources, such as training information, videos and maintenance tips. Regular e-newsletters offer product updates, promotions and ongoing news and announcements, the company says.
