Bandag celebrating anniversary with ‘Built for Better’ campaign

Bandag announced Tuesday the company is marking its 60th anniversary with the launch of a new global campaign designed to reinvigorate the retread category. Called Built for Better, the platform will unite the Bandag brand globally and position retreads as an innovative, sustainable business solution for fleet customers of any size.

“We continue to invest in the Bandag business to further strengthen our retread performance — from advanced rubber compounds that leverage the latest Bridgestone technology to advanced siping that improves wear performance,” says Joseph Saoud, president, truck bus and retreads, Bridgestone Americas Tire Operations. “The quality of Bandag retreads is getting even better at a time when there are more low-quality tire alternatives coming into the market. For fleets looking to maximize tire performance and drive cost savings, retreads are the smartest choice.”

Bandag says the Built for Better campaign builds on the strong leadership of Bandag in the retread category.

Founded in 1957, Bandag pioneered the commercial truck tire pre-cure retreading process. Today, the business says it continues to lead the industry globally with premium offerings that keep customers on the road as safely, efficiently and economically as possible. Bandag retreads help fleets maximize their total tire program and achieve greater cost-efficiencies in an increasingly competitive market.


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“A brand is a promise, and our promise to the market with Bandag is Built for Better,” says Eric Higgs, vice president of commercial marketing, Bridgestone Americas Tire Operations. “Bandag is one of the best stories we have to tell at Bridgestone, and we are going to do it in a way that changes the game for the retread industry.”

In addition to cost-savings and reliable performance, Bandag says its retreads deliver significant environmental benefits. Producing a Bandag retread requires only seven gallons of oil compared to 22 gallons of oil required to manufacture a new tire. Across its 60 years, Bandag has kept an estimated 300 million tires out of the waste stream and saved up to four billion gallons of oil.

“The use of Bandag retreads was a sustainable business practice before sustainability was of worldwide importance, and we continue to raise the bar today,” says Ben Rosenblum, Bandag director of marketing, Bridgestone Americas Tire Operations. “Couple that with the tens of thousands of jobs the retread industry supports in the U.S. and Canada, and it’s clear that retreads are the most responsible choice environmentally and economically.”

The world’s largest fleets know the benefits of retreading and many trust Bandag as their premium retread partner. Bandag has more than 650 franchise dealers doing business on six continents. In North America, Bandag franchise dealers operate the largest network of repair and service facilities with more than 240 retread manufacturing plants and 1,700 points of service.

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