Buyers Products updates website

Buyers Products has launched a new website at BuyersProducts.com. The new site features the entire Buyers product assortment, including the popular SnowDogg, SaltDogg, ScoopDogg and DumperDogg brands.

According to the company, the site features detailed product pages with rich media including photographs, videos and 360-degree panoramas. Users can browse more than 16 categories of work truck, towing and snow and ice management equipment.

“Every decision regarding the design and development of the new website was made to optimize the user experience,” says Jim Nerone, director of business intelligence at Buyers Products. “We’re excited people can now learn more about the work truck equipment they need and easily locate a local business partner from whom to buy it.”

The website also is said to be packed with user tools. The new “Where to Buy” function allows users to find a dealer nearby who specializes in the type of products they are browsing. The SnowDogg “Plow Selector” tool has migrated from the former Snow Dogg website and was improved by offering more precise results that can easily be printed or emailed, the company says.

Buyers’ new website also features “Business Partner Access,” a password-restricted area where existing Buyers Products customers can login to check price, availability, and make purchases.

“As always, you can still call us and talk to a real human being,” says Laura Hutson, director of customer service. “We’re always here to help, and we love hearing from our customers.”

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