December 5, 2017
MAHLE Aftermarket Inc. has won two Automotive Communications Awards from the Women in Auto Care, formerly the Car Care Council Women’s Board.
The awards were given in two business to business award categories: Special Promotion and/or Promotional Event, for the MAHLE “Drive With the Original” Promotion; and Best 360 Degree Marketing Campaign, for the introduction of the MAHLE Original Gaskets Brand.
“On behalf of all of us at MAHLE Aftermarket, I would like to thank the Women in Auto Care for recognizing the hard work and creativity that went into these marketing communications initiatives,” says Jon Douglas, president at MAHLE Aftermarket. “We pride ourselves on providing our aftermarket partners with the very best marketing support, and the success of both of these programs is acknowledgement of our commitment.”
The MAHLE “Drive With the Original” Promotion was an 11-month promotion that was launched at AAPEX 2016 to support the introduction of the MAHLE Original gasket brand. The promotion concluded at AAPEX 2017 with the awarding of the grand prize: a custom-built, twin-turbocharged Ford Mustang from Petty’s Garage.
The introduction of the MAHLE Original Gaskets brand was supported by a multi-faceted marketing communications campaign that began in the fourth quarter of 2016 and continued throughout 2017.