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Tag: shell
Growth strategies
Shell debuts synthetic oil for gas-powered towing and hauling equipment
Shell Lubricants introduces Shell Rotella Gas Truck full synthetic engine oil, which provides extreme protection for towing and hauling for gasoline-powered pickup trucks and SUVs. The oil, from the makers of Shell Rotella heavy-duty diesel…
January 15, 2019
Growth strategies
Shell Rotella introduces heavy-duty grease line
Shell Rotella has introduced a new of heavy-duty greases for trucks, tractors, construction equipment and more. The new line includes four high-performance products with multi-purpose capabilities, each of which is described in detail below. Shell…
December 17, 2018
Growth strategies
Shell brings lubricant training program to app
Shell Lubricants Tuesday introduced Shell ProAcademy, a web-based training tool to help fleet managers educate and train technicians on the importance of proper grease and lubricant programs. “Properly managing and maintaining a lubricant program can…
October 30, 2018
Sales coaching/training
Bracing for winter’s impact: Tips for winterizing customers’ equipment for the weather ahead
Winter is the toughest season for heavy equipment, & one most vehicle owners avoid battling unprepared. Read tips for winterizing your customers' equipment.
November 29, 2016
Growth strategies
Asked and Answered: Everything the aftermarket needs to know about the new heavy-duty diesel engine oils
The following comes from the July 2016 issue of Truck Parts & Service. To read a digital version of the magazine, please click the image below. The North American medium- and heavy-duty trucking industry will…
July 22, 2016
Growth strategies
So, what happened to PC-11?
Short for Proposed Category-11, PC-11 was the developmental title for the new generation of heavy-duty diesel engine oils. The initial proposal for a new category was made by engine manufacturers to oil marketers and API…
July 22, 2016
Growth strategies
Shell updates Rotella Portfolio to meet API CK-4 and FA-4 categories
Shell Lubricants has introduced a new portfolio of Shell Rotella heavy-duty diesel engine oils. New Shell Rotella T4 Triple Protection 15W-40 and 10W-30 along with Shell Rotella T5 Synthetic Blend 10W-30 are formulated to meet…
July 19, 2016
New product releases
Shell gearing up to debut new oil categories
Remember PC-11? That’s old news now at Shell, says Dan Arcy, the company’s OEM technical manager. “Technically PC-11 doesn’t exist anymore. Because that was a proposed category and now the category is official,” says Arcy, referring to the…
March 1, 2016
Growth strategies
Bridgestone partners with Shell to offer oils at Bridgestone network retailers
The program will make products such as Pennzoil, Quaker State and Shell Rotella engine oils available at Bridgestone affiliated retailers that choose to enroll in the program.
February 23, 2016
Growth strategies
Shell debuts new website, enhances coolant portfolio
The Shell Rotella brand has launched a new website called WhatisPC11.com to help educate and inform people about the next generation of diesel engine oils known as API Proposed Category 11 (PC-11). Shell Rotella created…
February 17, 2015
Service and repair
Shell sees possible fuel economy benefits with new oil category
At some point in 2016 or 2017, diesel engine oil proposed category 11 (PC-11) will debut in North America. While an introductory date is still up in the air, the makeup of the PC-11 category…
October 30, 2014
New product releases
Shell preparing for new oil standards
New PC-11 oil standards to be finalized in 2015 for 2016 rollout.
March 13, 2014
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