University of the Aftermarket chairman leaving to start own business

Jason Cannon

July 3, 2013

Northwood University’s Aftermarket Management chairman Larry Silvey will leave his post next month and strike out on his own.

Silvey says he has launched Larry Silvey Media LLC, an automotive marketing firm.

Silvey has served various aspects of the automotive sector for more than 30 years, including in publishing, research, education, marketing and public relations. Silvey’s primary areas of expertise are in replacement parts (distribution and repair), collision repair, specialty automotive and heavy-duty truck, but also include an array of other motor vehicle segments, including the OEM/dealership business.

Silvey will leave his position with Northwood University’s Aftermarket Management program Aug. 15, but will assist the university in finding a qualified replacement.

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