Travis Kokenes, market research manager, has been with MacKay & Company since 2007. He currently heads the company’s research department and handles the data collection and processing for all its DataMac and proprietary studies.
He oversees the design and implementation of all the company’s phone, direct mail and web-based surveys; working with clients to develop questionnaires that fit their specific areas of interest. He also handles data analysis and reporting for many single client projects and authors MacKay & Company’s monthly DataPulse Plus publication which tracks parts, service and inventory changes among dealers and distributors in the U.S. and Canada.
