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How Peach State Truck Centers became a business of choice for so many

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Updated Sep 9, 2022

Few truck dealers draw interest like Peach State Truck Centers.

With 13 locations across Georgia and Alabama, the dealer’s footprint is clearly rooted in the southeast. Yet with national fleet accounts ordering Freightliner trucks just to partner with the dealer group and a corporate leadership team literally sourced from the across the nation, it’s clear Peach State Truck Centers is a brand in demand.

The company likes it that way. Trucking may be an industry filled with choice, but once people choose Peach State, they rarely ever want to be anywhere else.

“We’ve always tried to position ourselves as a dealer of choice for anyone thinking about purchasing a commercial truck,” says Rick Reynolds, president, CEO and dealer principal, “but we also want to be an employer of choice.

“Great cultures attract great people. We know if we have a great team serving our customers that we will succeed and our customers will succeed,” Reynolds adds.

Named a finalist for the Successful Dealer Award for the second time in five years, Peach State Truck Centers’ success is no longer up for debate.

The company now known as Peach State was founded by Rick’s father Tom Reynolds as a Ford commercial truck dealership in suburban Atlanta in 1974. The business grew steadily for decades, strategically expanding its footprint as its customer base increased. Eventually the business was approached by Daimler to enter the Freightliner marketplace in 2007 and it hasn’t looked back.

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