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Selling your personality to your customers

20150128_124704Good news travels fast. Unfortunately, bad news travels faster.

“When you make someone happy they tell three people. When you make someone mad they tell 11 people,” says Don Hutson, CEO at U.S. Learning, LLC.

At Wednesday’s Heavy Duty Aftermarket Week (HDAW) Leaders of Tomorrow luncheon, Hutson keyed in on simple, positive personality traits for young aftermarket sales people to succeed in today’s industry.

If “there’s no second chance to make a good first impression,” then Hutson says the impetus to get it right the first time should never be forgotten.

He cites numerous traits that lead to a positive first impression, such as direct eye contact, pleasant smiles, positive energy, eliminating distractions and a can do spirit.

In front of a room full of young, engaged industry professionals, Hutson says personality growth and career growth go hand in hand.

“Leadership is about communication,” he says. “Show an eagerness to connect with each other.”

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