Attendance up at VIPAR Heavy Duty conference

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Updated Nov 8, 2016

Last month’s VIPAR Heavy Duty Annual Business Conference, which featured the announcement that Chris Baer has been named the company’s newest president, saw attendance rise over its 2015 totals.

In his first address as president of VIPAR Heavy Duty, Baer said the organization is growing at a faster rate than the aftermarket at large, and thanks to former president Steve Crowley’s 16-plus years of leadership (Crowley is remaining with the company as CEO during a transition period), it is well positioned to sustain its market success. Baer cautioned that the aftermarket is changing, and VIPAR Heavy Duty is making plans to adapt to those changes to ensure its distributor network remains on top of the market for years to come.

“As our conference theme emphasized, we as an organization are all about providing our distributors with a game plan to successfully grow their business,” said Baer. “Our annual meeting provided an opportunity to introduce five key initiatives to our distributors to help facilitate this: index to market, operational efficiencies, competitive advantage, technology and the global aftermarket. These initiatives are anchored by our corporate core values and vitally important to the group’s future profitability.”

The VIPAR Heavy Duty Annual Business Conference brings together the organization’s stockholder distributors, suppliers and business service partners with a vision to drive the mutual success of the organization.

The 2017 VIPAR Heavy Duty Annual Business Conference will take place Oct. 15-20, 2017, JW Marriott Marco Island in Marco Island, Florida.

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