Over the next month, Truck Parts & Service will preview the educational sessions scheduled for Heavy Duty Aftermarket Week (HDAW) 2017. Today we begin with keynote speaker Jeffrey Hayzlett.
As in past years, Heavy Duty Aftermarket Week (HDAW) 2017 will begin with a thrilling keynote address. At next month’s event, the presentation will be made by Jeffrey Hayzlett, author, radio and television personality and CEO at the Hayzlett Group.
An expert in brand marketing, Hayzlett is a former chief marketing officer at a Fortune 100 company and well-known business personality. He is the author of three books, “The Mirror Test,” “Running the Gauntlet” and “Think Big, Act Bigger” and currently hosts “C-Suite with Jeffrey Hayzlett” and “Executive Perspectives” on C-Suite TV. He also hosts “All Business with Jeffrey Hayzlett” on CBS Radio.
Hayzlett’s presentation at HDAW, ‘How Companies Reinvent Themselves to Keep Up with Their Customers,’ will feature anecdotes and lessons learned throughout his business career, as well as ten core lessons that HDAW organizers say will dare you to own who you are as a leader and/or company, define where you want to go, and fearlessly do what it takes to get there.
Attendees will learn the true core of what drives business and actionable steps to provide further value; how to not to focus on steamrolling your enemies but focus on steamrolling obstacles; and how to know what you don’t know—realizing the consequences of not being in a constant state of awareness of your industry.
An engaging and humorous presenter, Hayzlett says attendees at HDAW’s Opening General Session will leave entertained and informed on how to better lead their business in the future.
Hayzlett’s presentation will occur during the 8 a.m. Opening General Session of HDAW 2017 on Tuesday, Jan. 24, 2017. The session also will feature the Heavy-Duty Industry Hall of Fame award and Truck Parts & Service Distributor of the Year award presentation. To view a complete schedule of HDAW events, please CLICK HERE.
