The following comes from the April 2017 issue of Truck Parts & Service. To read a digital version of the magazine, please click the image below.
Any business worth its salt knows the value of strong customer relationships. The more a business knows about its customers and their operations, the better it can develop products and services to help them.
Trucking OEMs, suppliers and buying groups are regularly searching for and cultivating opportunities to build relation-ships with their supply chain partners and customers. One tactic that’s proven to be especially helpful for some are advisory councils.
Advisory councils bring a select group of customers or supply chain partners together with a supplier to discuss the nuts and bolts of their operation. These councils, which typically meet in person once or twice a year, are designed to create open dialogue between both parties as a method of strengthening the business and personal relationships for all involved.
For those in the trucking industry using them, advisory councils are an invaluable resource.
“We love ours. It has been great for us for a long time,” says Bendix Regional Vice President of Aftermarket Sales Jerry Conroy. “Any time you can bring customers together and get their input on your business and their own, that’s a good thing.”
