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Coming to the rescue: The potential sales found in roadside service

Bill Headshot
Updated Feb 17, 2021

The following comes from the June 2018 issue of Truck Parts & Service. To read a digital version of the magazine, please click the image below. 

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A heavy-duty tractor trailer could be well-maintained and running at peak performance as a driver hits the highway. However, no vehicle is immune to issues on the road. Those issues could be mechanical, a flat tire, or myriad other unexpected problems that leave it inoperable or limping to the side of the road or nearest parking lot.

Luckily for truck owners, roadside service is available whether it’s noon on a Wednesday or 3 a.m. on a Saturday. Aftermarket service providers who don’t offer the service might want to consider adding this capability as those who do say it’s a way to grow their business, strengthen bonds with customers and provide another revenue stream. There are caveats, however, shop owners must consider before making the decision to expand their business this way.

“I would recommend it. We’ve been able to grow our customer base by offering this service and doing it well, but the key is to make sure you think through all the pros and cons,” says Scott Jones, president at Jones and Sons Enterprises Inc.

Communication is key

Once a call comes in from a stranded driver, communication is vital to getting his vehicle back on the road and keeping him and his company informed throughout the repair process.

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