More than a century of success hasn’t slowed the drive at Midwest Wheel Companies.
The Iowa-based distributor — the only two-time winner of the TPS Distributor of the Year Award (2004, 2012) and now a four-time finalist — celebrated 100 years in business in 2011. It was an incredible milestone; one the company was proud to achieve and recognize. But past success doesn’t ensure future results and, after taking a minute to pause and appreciate its accomplishments, Midwest Wheel went right back to work.
In today’s competitive independent aftermarket, the next year isn’t guaranteed, say nothing for the next 90. Midwest Wheel remains on top of its game by never straying too far from its core principle that customer satisfaction must be earned.
“We want to be the kind of place where we’re always easy to do business with. That’s our No. 1 goal,” says Mike Callison Jr., president and CEO, and the fifth generation of his family to lead the company. “We want customers to want to come to Midwest Wheel — and come back to Midwest Wheel — because we provide a seamless customer experience.”
With seven locations (five in Iowa, two in Missouri) covering an expansive region across the upper Midwest, the company relies heavily on technology and communication to achieve that goal.
[RELATED: Get to know our 2021 DOTY finalists: Midwest Wheel Companies]
