Four Star Freightliner in Montgomery, Ala., capitalized on the state’s biggest football rivalry between the Crimson Tide and the Auburn Tigers and locked in a quick sale.
Everyone knows the old saying: You have to spend money to make money. The truth of that is obvious, but when times are lean, it’s hard to maintain a heavy marketing budget.
Furthermore, marketing has changed dramatically as social media and other digital platforms have revolutionized so many aspects of commerce, especially on a national scale.
However, there are other marketing approaches that can distinguish your business in your local market, often without requiring too much investment. These are sometimes called disruptive marketing practices because they differ from the standard approaches to marketing.
Here are three ways to create disruptive marketing campaigns on a limited budget.
