Eaton has been named a recipient of the 2016 CIO 100 Award. The 29th annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology.
CIO magazine recognized Eaton’s advanced analytics capabilities, which deliver rich insights into Eaton customer behavior.
“This technology is the foundation for a deeper dive into the customer engagement experience by understanding digital body language, prospecting and affinity analytics,” says Bill Blausey, Eaton senior vice president and chief information officer. “Our enhanced analytics enables accelerated cross-sell and up-sell across 200+ disparate systems. It’s an interactive journey that takes Eaton from the realm of static operational analytics and KPI reporting to a world of visual exploration, segmentation and predicting customer behavior.”
In September 2014 Eaton embarked on a journey to deliver enhanced customer cross-sell and up-sell capacity dramatically increasing the value proposition. The company says the new analytics suite has many features including:
- An integrated view of customers and products across multiple complex data sets
- Sales professionals can quickly identify prospects within their territory
- A product recommendation engine to cross sell between divisions
- Applies machine learning algorithms to sales invoices to mine for behaviors and make targeted recommendations for cross selling
The enhanced analytics produced immediate and impactful results, incorporating 88 percent of sales generating customers into the application suite, with enriched segmentation and selling relationships for advanced analytics.
“Delivering innovation and business value are top priorities for CIOs everywhere, and our CIO 100 awards program celebrates the leading IT organizations that excel at both,” says Maryfran Johnson, editor in chief of CIO events. “Our 2016 winners are raising the bar even higher this year with their outstanding work in digital transformation, customer focus and IT-business collaboration.”
Truck maker Navistar also was named to the CIO 100 list.
