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How a singular mission and uniquely designed culture drives TNTX Truck

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Updated Nov 29, 2021

The TNTX name might be a newer one on the truck dealer scene, but the company and the people behind it are no strangers to the industry.

Officially launched in 2018 through the merger of Lonestar Truck Group and TAG Truck Center, TNTX stands as one of the largest Freightliner dealer groups in the U.S. The company has nearly two dozen locations from Kentucky to as far west as New Mexico — some of which have been active for more than 50 years.

And though each facility serves a different customer segment with unique needs and challenges, as members of the TNTX family, each location and its associates approach the market with a singular company mission: To do what is right, to do their best and to treat others the way they want to be treated.

It is that mission that is helping TNTX establish its corporate brand across the country and now, in 2021, it also has helped the company be named a finalist for first time for the Successful Dealer Award.

“Our mission means a lot to us and we communicate it all the time. It’s on our shirts; we put it on signs. We deliver that mission in every meeting we have,” says CEO Gary Dodson. “Our customers are the most important part of our business and with everything we do we have to wow them with our service.”

TNTX technicians at company's tech challenge contestTNTX relies on a regionalized leadership structure across its 23 locations. The unique corporate design enables the company's management team to have deep personal connections with all associates and customers.

TNTX does that by leveraging the excellent reputations of the Lonestar and TAG brands along with their experienced employee bases. TNTX is only three years old, but many associates found across the company’s network have worked in their locations for a decade or more. TNTX also has a unique corporate leadership structure with regional managers supporting each brand. Dodson says this hierarchy not only makes it easier for the group to install corporate and OEM programs, but it also enables TNTX leadership to have close personal relationships with customers and employees across the operation.

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