Boost bottom lines by adding comfort to the truck cab

Truck drivers spend days or even weeks away from home, often living in the cab of their truck.

Aftermarket products such as quality seating, sleeper mattresses and APUs can turn the cab into a comfortable home away from home.

Parts distributors should keep that in mind when considering driver accessories or creature comfort product lines. Understanding customers’ lives and offering solutions to ease their experiences is a good way to keep them coming back.

“Life on the road is tough,” says Steve Hansen, vice president of marketing and communications for High Bar Brands, which makes Minimizer products. “It’s not like our normal commute to work and back. These drivers literally live in their truck. Some drivers are known to fidget with their feet and their boots can wear through a floor in just a few months.”

Floor mats, such as these from Minimizer, can protect a truck from the ground up. The Minimizer mattress, also pictured, has a lifetime warranty.Hansen says floor mats like the ones Minimizer makes can keep the truck solid from the bottom up, preventing moisture and chemicals from leaking into the floor and creating corrosion issues. They’re also easily removed for cleaning, giving drivers a neat and tidy home away from home.