The last Peterbilt Model 389 -- and the only model year 2025 -- ever built will be given away in a special sweepstakes put on by Rush Enterprises benefiting the Wounded Warrior Project.
Rush Truck Centers is encouraging those eligible to visit winthelast389.com, where you can make a minimum $50 tax-deductible donation to WWP, and enter for a chance to win the last Peterbilt 389X ever produced. Proceeds will benefit WWP.
The entry period is open through Sept. 15, and the winner will be announce Oct. 14 at the American Trucking Associations' Management Conference & Exhibition.
“There is no greater honor than serving those who have served, and we are immensely proud to support Wounded Warrior Project and its free, life-changing programs and services for America’s heroes and their families,” said W.M. “Rusty” Rush, Chairman, Chief Executive Officer and President, Rush Enterprises, Inc. “In addition to supporting this worthy organization, this sweepstakes also pays tribute to our longstanding partnership with Peterbilt and the legacy of the Model 389, giving the winner an iconic piece of Peterbilt history,” said Rush.
Rush Truck Centers secured the final Model 389 with a winning bid of $1.5 million in an auction hosted by Peterbilt and attended by its dealer body at the 2023 Peterbilt dealer meeting. Peterbilt and Rush Truck Centers will donate the full amount of the winning bid to two additional charitable organizations: Truckers Against Trafficking and Wreaths Across America.