Ken GriswoldKenneth D. Griswold has joined MacKay & Company as the organization’s director, market strategy and sales.
Griswold’s years of industry experience combined with his innovative sales and marketing insights bring new breadth and depth to MacKay’s current team, the company says. He most recently served as vice president of sales and marketing at Fleet Engineers. His efforts to rebrand, reposition and reestablish market presence provided Fleet Engineers with a solid market position with its clients and in the marketplace.
Prior to his tenure at Fleet Engineers, Griswold spent more than 20 years at SAF-HOLLAND where he held a variety of product marketing and leadership roles. As the director, global marketing communications, Griswold had an instrumental role in instituting the organization’s global marketing communications and branding efforts.
At MacKay & Company, Griswold will collaborate with the sales and marketing team, interface with clients and lead projects. Strategically, his skill set will be leveraged to manage and expand the organization’s product offerings by concentrating on developing brand strategies, market growth and product positioning for clients.
