What is a business vision? It’s not as mystical or out there as it sounds. A vision, quite simply, is a picture of what success will be at a particular time in the future. The ‘future state’ sought in Lean training. It encompasses answers to an array of questions:
Answer these questions and you are on your way to a clearly articulated compass for your organization — something that won’t change every time the market or your mood shifts.
A clear vision is inspiring. It gets you and everyone in the organization excited to come to work; it’s the cathedral everyone is coming to work every day to construct. This is not mere wishful thinking. A vision must also be strategically sound. You have to have a reasonable shot at getting there.
UnleashWD is an ongoing effort by leading distribution thinker Dirk Beveridge. The annual October conference marks the very leading edge of distribution vision.
But even with all those studies, he still breaks the problem of innovation like this: “Companies Don’t Change, Transform, and Innovate. People Do.”
What must successful distributors do to create a relevant and sustainable future?
Dirk has summarized recent studies as follows: