Karmak has announced an enhanced integration with SOARR, an Internet marketing services firm for the heavy-duty industry.
The launch of the partnership with SOARR and Karmak offers dealerships a marketing package that includes enhanced inventory management and sales tools that upload inventory in real-time to the dealer’s website with built-in tools for financing, buy now/make offer functionality, search engine optimization in more than 100 search engines and directories, online advertising and an automated inspection process through TA Truck Service which could qualify a unit for the TA Certified Used Truck or Trailer program, Karmak says.
The SOARR/Karmak Fusion interface eliminates the need to key truck and trailer data into multiple systems, as data within Fusion flows seamlessly to websites, industry marketing sites, and social media platforms automatically and in real-time. Data integration between Karmak and SOARR allows for management of inventory promotion across all online channels. From websites, through social media platforms, to YouTube channels, businesses can leverage the information supplied from Karmak Fusion to SOARR rather than outside advertising agencies for their online presence, Karmak says.
“We’re in the business of creating efficiencies and opportunities for our clients,” says Craig Grade, business development director, Karmak. “Strengthening our integration with SOARR helps those already leveraging the power of Fusion take advantage of the digital age by bringing digital marketing in-house, saving money that would otherwise be spent on costly ad agencies.”
Ethan Nadolson, president of Interstate Online Software and SOARR, says, “SOARR is proud to work with and partner with Karmak to create a seamless experience for their clients. Technology should be in place to help people be more efficient and that is at the core of this partnership. Dealers are struggling to keep up in a digital world and we exist to make it easy and automatic.”
