Nikola adds dealer partner for Northeast region

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Updated Jan 19, 2022
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Nikola Corporation continues to add dealers to its network to support its Class 8 battery-electric and fuel-cell electric vehicles soon to be introduced in the North American market.

Alta Equipment Group is the newest dealer to partner with Nikola and will now serve as the OEM's authorized dealer to sell and service Nikola medium- and heavy-duty trucks in the New York, New Jersey, eastern Pennsylvania and New England markets.

Alta is a leading distributor partner with its current OEMs in migrating customers to electric vehicles in the construction and material handling segments. The company says it sells and supports hydrogen fuel-cells in material handling applications along with hydrogen generation and storage and has a long history in the sales and support of electric industrial fleets. This agreement marks Alta’s expansion into the Class 8 commercial vehicle/equipment segment and builds upon its eMobility strategy, the company says.

[RELATED: Nikola announces national parts and service strategy]

“We are excited to sign this agreement with Nikola and become the authorized dealer in the northeast US territory. We view our entry to this growth market as a natural extension of the operational expertise we have built in the heavy equipment, material handling and construction markets,” says Ryan Greenawalt, CEO, Alta.“We believe the commercial vehicle market provides a strong long-term growth opportunity for Alta as we look to leverage our existing footprint and knowledge in electro-mobility to meet the growing demand for electric vehicles and deliver world-class service to Nikola customers.”

“The northeastern region of the United States has quickly become a crucial territory for Nikola as states move forward with setting goals in reducing greenhouse gases related to transportation,” adds Nikola President, Energy and Commercial Pablo Koziner. “Alta Equipment and their leadership team have demonstrated a strong desire to participate in the transition to zero-emission Class 8 trucks with their eMobility strategy. We are extremely excited about this new partnership.”

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