Thermo King announces dealer electrification readiness program

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Updated Mar 13, 2024
Thermo King

Thermo King on Tuesday announced a Electrification Readiness Program for its dealers. 

"As we continue to lead by example in deploying innovative, electrified technologies across the cold chain, we know the critical role our dealer network plays in helping our customers transition to more sustainable and efficient fleet solutions," says Adam Wittwer, president of Thermo King Americas. "The Electrification Readiness Program is an important way we leverage our rich history of leadership and innovation to equip our network with the tools and resources necessary to service the next generation of equipment." 

[RELATED: Thermo King: Telematics hardware, TracKing subscription standard on 2024 products]

More than 35 dealership locations are certified for the program and Thermo King expects it to expand to all key markets this year. The company will offer qualification preparation to its entire dealer network — more than 180 locations — by the end of 2025. 

"As our customers navigate their sustainability journeys, they can take comfort in knowing our highly skilled dealer network is prepared to keep their fleet moving," Wittwer says.

[RELATED: Thermo King Northeast acquires dealership in New York]

Thermo King says the program will evolve along with future products, regulatory requirements and compliance mandates. At each participating dealership, electrification experts partner with an electrification champion to refine the location's technical skills, infrastructure preparedness, commercial readiness, safety and tooling. 

"As a Thermo King dealer, it's important for us to understand the journey all of our customers are on, regardless of their chosen powertrain," says Ken Nelson, general manager of Thermo King California. "We are committed to giving our customers solutions they can rely on, tailored to their unique needs. For those going electric, the Electrification Readiness Program will help to further service them by providing our team with the tools they need." 

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