Marleen De WinterMarleen De Winter is a product marketing lead for CDK Global's Heavy Truck Division.CommentaryTapping into certified pre-owned trucksThe used truck market can be difficult to navigate for buyers, especially with the wide range in price and quality. Dealers can streamline this search process by offering certified pre-owned trucks.November 11, 2024CommentaryAll staff are part of the sales team – here’s whyEvery encounter with a customer can potentially impact their overall perception of the dealership. Regardless of employees’ positions, they should have a general understanding of the industry and how to discuss aspects of it with customers.October 30, 2024CommentaryElectric trailers set to revolutionize the industryAs the industry accelerates towards electrification, the progress in electric heavy-duty trucks has been nothing short of transformative. However, the electrification of truck trailers might steal the spotlight.October 18, 2024Page 1 of 1Top StoriesCommentaryDo you ever ask, 'Why are we losing sales?'It usually starts with a simple question that pops up during a monthly review or a leadership meeting. Someone notices a dip in parts sales or a shift in order patterns.Outlook and BenchmarkingRusty Rush cites overcapacity as thorn in truck sales turnaroundSales coaching/trainingSelling through the slowdownComponentsHow Hendrickson positions itself as trucking's ride control leaderOutlook and BenchmarkingWeak ordering now may limit capacity later, FTR analysts say
